Final Rentals

Final Rentals started with a simple insight that car rentals should work better, both for travellers and the businesses serving them. Founded in 2019, we operate a digital-first franchise platform designed for scale. Our model empowers local car rental companies with access to innovative tech, branding, and marketing tools, while giving travellers an easier way to find the best deals when booking. Today, we connect travellers to 90,000+ cars in 500+ locations across 50+ countries and 5 continents via a global partner network that includes Skyscanner, Kayak, Discover Cars, and more. Our values: People-first: We build experiences around travellers and community-level operators. When people win, so do we. Smart tech: Our platform automates discovery, pricing, and booking in seconds. Hassle-free: We handle logistics so partners and travellers enjoy a seamless experience. A force for good: Every booking supports local businesses and helps them compete on the global stage. Backed by the Welsh Government Innovation Ecosystem and recognised with awards including the FinTech Startup of the Year 2023 and Aled Miles International Impact Award 2024, we’re growing fast on a proven model where innovative tech meets local expertise, and scalability meets soul.