FinlyWealth

FinlyWealth is the most personalized credit card recommendation tool. Users can connect to their bank or financial institution and get the credit card recommendations most suitable to their spending habits. They will be able to see an exact estimate of rewards they will receive from each card and also compare the benefits of each card side by side making the decision many times easier for the users. Alternatively, for users that don't want to connect with their financial institution, they have the option to use the online calculator from the website. One of the biggest advantages of finlyWealth is that because users can see the exact rewards that they will receive in the upcoming year, their conversion rate for users to apply for a card is much higher, especially for the cards with annual fees. Most users who want to pay for a card with an annual fee have the fear that they might not make back the fees but the app takes out the guesswork and mathematically shows the users why some paid cards are better than the free options. FInly uses multiple marketing methods, investing in social media platforms mainly on Reddit, Instagram and Youtube and investing in SEO to reach related users that are searching for the optimal credit card. The email list on FinlyWealth has hundreds of users, updating them on the news on credit cards and how to use the reward of their cards, creating an audience re-engaging with the content of Finly and giving them the opportunity to retarget them for new cards after some time has passed since they received their previous card.