FireBird Universe

We are a sports, entertainment & brand agency. Positioned as a fulcrum between sports, entertainment, talent, content, brands & technology, we aim to create limitless opportunities for the sports, music, and entertainment properties that are either owned and created by us or exclusively licensed to us. With unmatched passion, we are committed to crafting precedent-setting deals driven by ideas, interests, and opportunities. We are driven by a culture of collaboration that innovates and amplifies opportunities for enterprises and sponsors that shape culture and inspire an entire generation.