FireBringer Media

FireBringer Media is a display media logistics partner for premium publishers. We are not an ad network. FireBringer Media brings network tools, techniques and talent to create a display ad trading platform for premium publishers to sell better, maximize revenue and make stakeholders happy. FireBringer Media has 3 core service lines for publishers: 1) Understand: Helping publishers understand the latest technologies in display advertising, the changing value chain in display advertising and how publishers could use these changes for their benefit 2) Extend: Helping publishers create 'niche' vertical networks of their own (by using 1st, 2nd or 3rd party data and 1st or 3rd party inventory) and increase direct revenue 3) Optimize: Helping publishers rationalize their indirect revenue relationships and move up the value chain so as to maximize revenue FireBringer Media views display advertising as a win-win industry that is yet to unlock its potential. We believe that true innovation in our industry should benefit all stakeholders - publishers, advertisers and agencies, netizens and other members of our ecosystem.