First Car Rental is a subsidiary of the vehicle retail group Combined Motor Holding (CMH).
Established in 1999, First Car Rental now employs more than 500 people with over 2200 years of combined experience. The fleet ranges from no-frills models to top-of-the-range luxury cars from a wide range of vehicle manufacturers.
Since the rebrand from National Alamo to First Car Rental in April 2008, the First Car Rental brand has grown significantly, becoming the largest car rental company in South Africa that is not linked to an international brand.
Currently, the noticeable ‘purple’ car rental brand operates out of 60 car rental branches nationwide, including outlets at major South African airports, business and tourist destinations.
With a fleet of over 9000 vehicles use countrywide First Car Rental has built a strong local and international reputation for service excellence.
First Car Rental has been recognised as one of the top car rental companies in the country, having been selected - for the seventh consecutive year - as one of South Africa’s Top 500 Best Managed Companies. Top 500 recognises the crème de la crème of businesses in South Africa awarding the most successful companies from each of the 100 business sectors.
Technology Driven
First Car Rental leads the industry with innovative, tech-savvy solutions. Its state-of-the-art, web-based reservation system allows customers to book a vehicle in just 3 clicks and under 15 seconds.
The company also pioneered the world’s first mobile check-out facility, Show&Go, aimed at the corporate sector. This innovation, along with South Africa’s first Self-Service Car Hire launched in 2018, demonstrates First Car Rental’s ongoing commitment to delivering exceptional customer service.
Company Details
- Employees
- 376
- Founded
- -
- Address
- 123 Monty Naicker Street, Durban,kwazulu-Natal,south Africa
- Industry
- Travel Arrangements
- NAICS
-
Travel Arrangement and Reservation ServicesTravel AgenciesTour OperatorsOther Travel Arrangement and Reservation ServicesConvention and Visitors BureausAll Other Travel Arrangement and Reservation Services
- Website
- firstcarrental.co.za
- Keywords
- Car Rental, Mobile Check out for Show&Go customers, Van Rental, Truck Rental, Corporate Rental, Customer Service, Self-Service Car Hire, Tech innovation, Corporate strategy, Fleet management, multi-national, international car hire.
- HQ
- Durban, KwaZulu-Natal
First Car Rental Questions
First Car Rental's website is firstcarrental.co.za
First Car Rental's LinkedIn profile is https://za.linkedin.com/company/first-car-rental
First Car Rental has
376 employees.
View email and phone details for 376
employees at First Car Rental.
First Car Rental's industry is
Travel Arrangements
First Car Rental's top competitors are
Flysafair,
The Woodford Group,
Avis Southern Africa,
Hertz South Africa,
Woodford Car Hire,
Airlink,
South African Airways,
Sani Sixt,
Pace Car Rental,
Bluu Car Rental.
First Car Rental's categories are Travel Arrangements
First Car Rental's founding year is 1999
