Five not 10

Five Not 10 is the B2B PR agency obsessed with simplicity. It believes that less is more and the best ideas are the simplest. They cut to the chase, have a razor-sharp focus and are instantly effective. After just 20 months, the agency’s ethos of simplicity gained it a place in PRWeek’s Top 150 “Bubbling Under” and B2B tables. In a world where we are surrounded by complexity, simple is the ultimate sophistication. Five not 10 has a methodology that uncovers insight about clients and their customers and creates campaigns that make an impact in media relations, on social and through digital assets and content. It’s a virtual business that’s privately owned by its co-founders, Lynsey Barry and Patrick Southwell.