Fixate Designs

We founded Fixate on the simple premise of creating products that make life better. Products that allow people to be more active, take better care of themselves, and have fewer restrictions. Simply put, we wanted to rethink, re-engineer, and redesign items used in everyday life that we felt needed to evolve. We are all about sports, health, fitness, nutrition and self-improvement, and our line of high-performance products combines both style and function for the modern ages and an active lifestyle. We started testing our high-performance wedding bands after several of our founders had ring-related injuries, including several that forced surgery. We wanted to create a line of products that would allow others the ability to have more freedom and flexibility in everyday life, whether you work with your hands for a living, or participate in other activities that are hindered by traditional metal rings. We also realized that many working men and women didn’t wear rings for fear of damaging expensive wedding bands, because they weren’t allowed on the jobsite, were afraid of losing them, or felt traditional wedding rings were otherwise unsafe. Our friends in the military are one example where jewelry, especially wedding rings, are strictly regulated, and we wanted them to have an option of something practical to wear. We also didn’t like our spouses going to the gym without their wedding ring, and wanted to have a high-performance alternative to gold, silver and platinum bands.