FLEXFORM San Francisco & Los Angeles by 33SIXTY

ABOUT FLEXFORM: In 1959 the Galimberti brothers started a craftsman-style workshop that they called “Flexform by Galimberti” in the small town of Meda, Italy. By hand they created sofas and upholstered chairs that would be sold into century old apartments in Milan and the lavish villas overlooking Lake Como. In the mid-1960’s the family’s second generation expanded this small workshop into a much larger production facility. Then as growth continued, in 1967 the Flexform launched into international markets, gaining a reputation world wide as one of the premier furniture companies. Flexform has collaborated with premier Italian designers, including Antonio Citterio, Carlo Colombo, Joe Colombo, Cini Boeri, Paolo Nava and Rodolfo Bonetto just to name a few. For the past 40 years one sole designer, Antonio Citterio, has been coordinating the entire Flexform collection. Acting as architect, designer and style manager, he has given soul to this elegant collection. Decades have been spent in this partnership painstakingly refining the overall quality and design of each product to offer not a singular product but a comprehensive environment. Flexform was brought to California by owner Gregory Herman of 33SIXTY, who previously launched Flexform San Francisco, and who continues the stateside growth of Flexform with the addition of the Los Angeles outpost. He possesses over 20 years of luxury goods experience with top European furniture brands. Today Flexform remains privately run by the third generation of the Galimberti family with a single headquarters for production and management still in Meda. This is where the Flexform collection was born, in the heart of the Brianza furniture district. Flexform is 100 percent made in Italy, made in Meda. Visit http://www.33sixty.com