Flip the Conversation

The prevailing societal narrative around career education places a higher value on a college education than a career in construction. At the same time, society has a critical need for skilled tradespeople. At Flip the Conversation, we aspire to inspire students, their families, teachers, and counselors to explore the benefit of careers in the construction industry- excellent wages, advancement opportunities, and no college debt. OUR MISSION Dream It Communicate with young people, and those who influence them, at the time the students are considering career options and seeking direction about their choices. Build It Generate financial support from leaders in the construction industry, construction trade organizations and educational institutions. Grow It Advocate for a positive image of construction careers through traditional media, social media, online outlets, and professional organizations.