Flux Digital Policy

We are a policy and public affairs consultancy specialising in mobile and video games. We support games companies to anticipate, understand, and engage with changes in regulation and policy. We’re here to help create the best environment for players, for creativity, and for growth. Tech regulation is undergoing big changes, which means that games companies need to up their engagement with live policy issues, whether that means getting involved for the first time or building on an existing strategy. We're here to help. The sheer variety of business models and services in the video games industry means that it's really important for all voices to be heard, from the biggest to the smallest, and from mobile to console and desktop. Regardless of your size, reach, or platform, Flux can help you understand what changes are happening, how the process works, and what it all means for your business in practice. We can work with you to respond to consultations, engage with policymakers, and look at what else might be coming down the track. For companies with an embedded public policy strategy or teams seeking additional support, we can also provide assistance. Our team has experience leading on sector-wide policy campaigns and individual public affairs strategies, and with a wide range of clients in the gaming sector. Let us know your specific needs and we'll take it from there.