FlyAline

Freelance advisor for creative, conceptual and strategic brand and communication development (all touchpoints, from retail to digital): starting from a pragmatic analysis (consumer, market, product, competition, distribution...), I work out a clear and workable strategy with orginal views, fresh ideas and proposals for relevant, up-to-date design and communication techniques. My clients vary from government and large companies to advertising agencies, retailers and restaurants. I'm also a guest speaker and teacher for all subjects listed above. 2017: Berlin: development and launch of the retail chain for Pÿur in Germany. Antwerp: opening Salons van Edel. Atelier Millevaches and Món continued. Various smaller projects. 2016: Atelier Millevaches, Park Steytelinck, Salons van Edel, Loft4C, Neuro-Bionics, Unizo 2015: De Fermetisten (see below) 2014: Comeos, Nina (magazine), Stad Antwerpen, Stad Sint-Niklaas, Stad Lommel, VOKA, STIMA, Restaurants Lux & Món (Antwerp), Avenue (Heist-op-den-Berg), Scotts 2013: Comeos, Unizo, RetailDetail, L'Oréal, Bolides, 'De Patersstraat' Turnhout 2012: SMAK - TRACK 2011: MAS, vtm, New World 2010: various ad agencies I worked as a marketing coach for vtm in 'Mijn Restaurant' and I coached retailers in 'Werk aan de Winkel' (broadcast Spring 2012). I was the President of the Mercurius Prijs / Prix Mercure 2014 Jury and one of the judges in 2013. Three major cultural projects: - launch of MAS museum in Antwerp (2010-2011) - launch of TRACK for S.M.A.K. in Ghent (2012) - retail advice and concept development for the City of Antwerp (December 2013-April 2014): creation of the Antwerp Diamond Experience Center including retail and B2B