Flying Changes

Flying Changes was founded in 2012 by Sarah Cheetham, a law graduate and professional International dressage rider, trainer and BD listed judge. A revision of the dress code by British Dressage in 2011 sparked an, as yet untapped, talent and passion in Sarah during the process of designing a truly unique tailcoat for herself. She found a small UK tailor to work with and bought all the fabrics herself. The tailcoat was grey with a salmon pink stripe and collar. At that time something quite extraordinary! The brand quickly became the market-leader in Equestrian Fashion and has been dressing International Teams and Riders from over 20 different Nations since 2013 Chosen by 6 different Nations, to dress their Elite Riders, for the most important competition of their lives, including Olympic, World, European and Asian Games. Collaborations with Musto and more recently Cavallo have further enhanced the brand, combined with endorsements from Elite riders, from all disciplines, worldwide. The brand continues to grow from strength to strength with the launch of both the Lillie Keenan and Joe Stockdale collections in 2020. Opportunities for stockists, world wide, are now available, with both the bespoke and ready to wear collections. Enabling a greater community to now enjoy the success of this ever expanding brand.