FMCG Brands

Shopping IS activism. Shoppers are waking up and their increasingly conscious choices are changing the face of retail. PACKAGED GOODS MARKET SPECIALISTS Strategic advice and consulting for packaged goods businesses and brands. PURPOSE. PRODUCT. POSITIONING. We help packaged goods businesses and brands define their purpose, design and revitalise their products and position their brands for enduring market success in the conscious marketplace. Introducing Conscious Branding We help brand owners develop their conscious brands. We stand for deep and authentic connection to the conscious marketplace underpinned by dedication to ethical choices, openness and sustainability. Working with both product AND brand, we show business, brands, products and people the pathway to trustworthiness, improved loyalty, long term reduced cost of sales, and how to develop and manage authentic packaged good brands in the information age. FMCG Strategic Alliance is an award-winning collaboration of senior executives with global experience who are authorities on packaged goods brands. We engage, consult and advise leaders, change makers, innovators and communicators on their specific business, brand, product, portfolio and investment needs and issues. We’re a small team of strategic business, brand, marketing and communications professionals with many decades of combined experience spanning five continents. We’ve worked with dozens of Fortune 500, Dow Jones, S&P 500 and FTSE 100 packaged goods companies and brands over the course of our careers, including many of the world’s top household-name packaged goods companies, across most consumer goods categories. Our work lives on supermarket shelves in over 40 countries. We currently have brand portfolio plans, brand strategies, creative and packaging solutions for retail and consumer packaged goods in multiple grocery categories being implemented via major retail outlets in over 40 countries including the UK, EU, Canada and the US, Australia and New Zealand, South Africa and East Asia including China, Taiwan, and South Korea. _______________________________________________ FMCG Earth Podcast Series • Reinventing The Supermarket • The Bread Project Available on iTunes, Soundcloud and Spotify