For the Cubs

For the Cubs is on a mission to share the beauty of belonging. For many kids, a sense of belonging starts at home when basic needs are met; simple things like felt safety, eating well, getting enough sleep and learning to regulate emotions in a healthy way. Yet, there are ~400,000 kids in foster care in the U.S. at any given time who are navigating one of the toughest and most disruptive chapters of their lives, because for any number of reasons, those basic needs weren't being met at home. When you shop our well-made, elevated products for little kids across eat, sleep and soothe, the order for your cub sends an essential item to a cub in foster care. Together, we can create a brighter future and sense of belonging for the cubs. Even the ones we may never meet.