BITS

Launched in January 2021, BITS was a multi-brand eCommerce platform with a modern and inclusive take on the intimates category - created by co-founders Sophie Hopkins and Bianca Robortaccio. BITS received significant media, industry and customer recognition, most notably being identified by global trend forecaster The Future Laboratory for our customer-centric approach. Learn more about BITS by reading our features in: 💄 The MECCA Memo: https://www.mecca.com.au/the-mecca-memo/the-in-tray/bits-intimates.html 🗞️ Sydney Morning Herald: https://www.smh.com.au/lifestyle/fashion/shopping-for-undies-is-tedious-consider-this-the-new-guidebook-20210114-p56tzu.html 📰 Broadsheet: https://www.broadsheet.com.au/national/fashion/article/new-aussie