The Foresight Academy

The Foresight Academy is a cross-industry platform from and for companies. This research platform and network has been initiated by Audi / Audi Business Innovation GmbH, and participating companies are Allianz, Audi, A Global Beverage Company, Beiersdorf, B/S/H, E.ON, Ferrero, Hornbach, Esteemed Furniture Company, Lidl, Porsche, SAP, Siemens, Ströer, and Swiss Re. Our goal is to explore how customers want to live in ten years and to create shared visions of a desirable future everyday life. Therefore, the Foresight Academy encourages the exchange across industries and enables partners to gain reliable insights into what humans of tomorrow truly desire. Together we conduct international research, based on a sophisticated methodological basis. The range of qualitative and quantitative research components is particularly extensive: various partners from business and science are involved, the research is well-founded and conducted on an international level. Our methods do not only focus on central drivers of change and major shifts in demographics, infrastructure, science, culture or socio-economics but also pick up weaker signals that can only be detected by taking a closer look and by deep exchange with people and their everyday experiences and expectations. Thereby we gain insights concerning the core question: "How do we want to live in 10 years?”.