Formulation Creative Inc.

Formulation is a multi-disciplined agency focused on strategy, creation, and amplification, of unique brands that was founded by Thom Antonio. Thom began his career working with design and brand legend Don Watt, and has bridged brand, creative, advertising, and strategy over the past 30 years. He has run his own agency, been a partner in an independent advertising agency, and worked at award winning firms that have challenged industry definition. He's helped shape the creative vision for top retailers and recognized brands around the world including Walmart, Loblaws, Honda, Acura, Labatt & Anheuser-Busch (AB InBev), and Lindt. Thom’s strength is intersecting multi-dimensional creative solutions with business and brand strategy. From start-ups to major brand reinventions, he and his team have helped senior leadership teams envision a clearer view of their future and guide them to a faster path of growth and meaningful value.