FP….

FP was created by Joshua Attalla with the initial goal of increasing on-campus brand engagement through a student brand ambassador program. After successfully running projects for Campus Commandos (Dan Gilbert family of companies) and others, FP looked to funding but realized it was necessary to build an intelligence network to be taken seriously. This network would utilize predictive analytics for digital outreach but encountered challenges with data gaps and limited queries. The overall concept behind FP was to provide SBs to your Fortune 500 companies a platform and students with an opportunity to earn money during their breaks between classes. We wanted more than just Red Bull on campus.