Foxtail Strategy

Why Foxtail? Foxes play a special role in different cultural myths – they’re highly intelligent and clever, curious and charismatic, creative and adaptable. In one story, the fox’s tail holds great transformative magic – what a great thought for strategy and marketing. Our focus: Brands at a moment of significant change, facing an inflection point. What do we do? We help brands outfox disruptions and adapt to new situations. 1) Engage New Growth Audiences: Discover and engage new audiences for growth, with smart research, deep insights, creative messaging and targeting. 2) Rebrand & Reposition: Develop new brand strategy and architecture, more effective strategic planning, comms planning, and more. 3) Innovate and Leap Forward: Spark fresh actionable ideas in facilitated sessions for upstream innovation, future visioning and road-mapping.