FR Communications Pty Ltd

It was during her time at one of the world’s largest marketing communications networks that our founder, Mahlodi Legodi first received the title, “The Queen of PR”. The name was well deserved: she was skilled and experienced, focused and driven, and had a network of people to help her bring her visions to life. By the time Mahlodi opened her own business in 2017, calling it FR Communications just made sense. “FR stands for ‘Fellow Royals’,” she says. “Everyone we work with – our team members, consultants and clients – is part of our royal family of strategic thinkers and creatives, and together we deliver important, meaningful and award-winning work." Today, partnership is at the heart of FR Communications’ approach. “We work closely with our clients and with other major agencies, providing strategic counsel and support and filling any gaps that need to be filled,” Mahlodi explains. “Our outside perspective allows us to see things in a fresh light, but at the same time, we consider ourselves an integral and invested part of our clients’ teams. We’re real partners. We’re deeply involved.” With Mahlodi at its helm, FR Communications cultivates long-term client relationships, and nurtures flexible working arrangements that are both cost and time efficient. The team prides itself on turning around projects in a fraction of the time required by larger, more cumbersome organisations, and on operating reliably and in keeping with its values and ethics.