Fractional CMO

The real challenge isn’t growth—it’s knowing where to focus to get there. I’m Beth, a Fractional CMO with over 12 years of experience helping brands grow with clarity, creativity, and commercial discipline. I partner with early-stage startups, scaling SMEs, and investor-backed businesses to turn marketing into a true growth engine—without the overhead of a full-time hire. I bring: ✅ Strategic direction when you’ve hit a growth ceiling ✅ Brand positioning that gives you an edge ✅ Focused execution that delivers results that matter Whether you’re rebranding, launching something new, or simply feeling stuck—I help you zoom out, find focus, and build marketing that moves the needle. What I Do 📍 Marketing Strategy I create clear, actionable growth roadmaps—so you know exactly what to prioritise and why. 📍 Brand Positioning I help you articulate what makes you different, and turn it into a brand people remember and trust. 📍 Team & Channel Optimisation From channel mix to agency oversight to hiring the right roles—I help you get the most from your team and budget. Why Work With Me? Because I’ve done it before. I founded and scaled Leaf Envy to a multimillion-pound valuation, led teams across the UK and US, and now advise some of the most exciting brands in wellness, interiors, and lifestyle. I understand the pressure to grow—while staying true to what makes your brand different. My approach is strategic, collaborative, and commercially grounded. I know how to speak the language of both founders and investors—and help marketing earn its seat at the table. Who I Work With I’m a good fit for: ✔️ Founder-led brands with big ambitions ✔️ Investor-backed companies who need a senior marketing leader ✔️ Purpose-driven businesses ready to grow with intention Curious to explore how I can support your next stage of growth? 📩 beth@fractional-cmo-service.com