FRAGILE Design Studio

FRAGILE is the Milan-based studio of corporate identity and design of Mario Trimarchi and Frida Doveil, dedicated on making the identities of companies visible through the design of logos, identity systems, graphic alphabets, packaging, displays, aesthetics of materials, interiors and products. Founded in 1999 by Mario Trimarchi to give an Italian interpretation to the communication of corporate values, FRAGILE studio assisted companies and institutions in choices of strategic positioning and the definition of concepts of force and future potential, to then be narrated thanks to a complete design approach. For over twenty years studio FRAGILE has been the reference for the design of for the design of unique and innovative logos and identity systems (Banca Intesa, Cariparma, Poltrona Frau, Poste Italiane), complete communication systems for excellent exponents of Made in Italy (Alessi, Alias, Artemide Architectural, Ceramica Flaminia, Macef Fiera Milano, Methis, Olivetti, Piazza Sempione), retail communication projects (Coop Italia, Trony, Moevenpick), installations and/or graphics for major exhibitions (the 10th Venice Architecture Biennale, Fabrica, Il Rinascimento), publications (Ville Giardini) and design products. FRAGILE believed in corporate biodiversity, that means the use of design to narrate a world made of differences, even within the most homogeneous markets. FRAGILE believed in the concept of caring for corporate identity, that is, designing coherent systems in progress that can adapt, over time, to technological, economic and lifestyle changes. FRAGILE believed in design ethics, which means to communicate real values and qualities, to construct responsible, long-term relationships between companies and all of us.