Frayed the Label

Frayed the Label serves as the everyday wardrobe, from work to the bar, to the beach on the weekends. Founded in 2022, ethical production and sustainable choices are the driving force behind the brand. Every piece is designed to be part of a circular life cycle, using strictly natural fibre fabrics and providing the customer with end of life solutions to best suit our planet. The name Frayed comes from the idea of unravelling a garment to understand its complexity. At Frayed we aim to unravel the stories behind each of our pieces through transparency. We hope that knowing exactly where your garment has come from and the process it went through before landing in your wardrobe, will help to restore the value we see in our clothing.