FRDM is a subscription-based online store on a mission to make fast fashion sustainable.
This new circular fashion rental-model is brainchild of two female founders who were feeling frustrated.
Frustrated by fashion. Frustrated by the emotional rollercoaster that comes with trying to look and feel good every day– always having a full closet and yet somehow ‘nothing to wear’…feeling financially stressed or environmentally guilty about buying new clothes…the list goes on.
Designed to meet the needs of the young consumer financially, socially, and environmentally, FRDM allows users to borrow a selection of clothing from our closet at a simple monthly fee. We exist to remove the negative effects of fast fashion from the customer’s shopping experience by offering apparel as a service, empowering consumers with dynamic ownership.
Users subscribe to a membership that suits their needs (same as they would for their Spotify, Netflix, HelloFresh, or gym membership). Based on their selected subscription level, users can order either 1, 3, or 5 items at a time from our online shop. They can wear and keep these clothes for as long (or as short) as they’d like. Once they return an item, they can order another. Subscribe, shop, wear (and look fab!), return, repeat!
Company Details
- Address
- Melbourne, Vic 3228, Au
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- frdm.com.au
- Keywords
- fashion, sustainability, sustainable fashion, circular fashion, fast fashion, ecommerce, online shopping.
- HQ
- Melbourne, VIC
Frdm Questions
Frdm's website is frdm.com.au
Frdm's LinkedIn profile is https://au.linkedin.com/company/frdmptyltd
Frdm's industry is
Retail
Frdm's top competitors are
Aries Victoria,
The Solid Clothing,
Sydneyessential,
Volhard Apparel,
Tigerlilli,
Desti Active,
Pilot Athletic,
Astraeus Apparel,
Evlv Apparel,
Versa.
Frdm's categories are Retail
