Fred International

Fred International is Australia and New Zealand's leading distributor of contemporary Scandinavian design furniture, lighting and accessories, and we're passionate about educating the market on the inherent value of Scandinavian design and its relevance to the Australasian lifestyle. From contemporary works to mid century icons, our hand picked stable of brands come from Sweden, Denmark, Finland and Norway, and include Fogia, Friends & Founders, by Lassen, Swedese, Lindholdt Studio and Secto Design. The Fred International showroom has been conceptualised as 200 square metres of Scandinavian living in the heart of Sydney. The space was designed to evoke the warmth of a Scandinavian home rather than a traditional showroom experience. Natural light and honest materials form a warm backdrop for a series of large-scale dioramas and an ever-growing collection of Scandinavian curios and objet d’art.