The Freedonia Group

The Freedonia Group, celebrating our 40th anniversary in 2025, is a premier international business intelligence and analysis firm. We provide our clients with the complete picture: unbiased, reliable deep dives into independently developed proprietary market data. We also connect the dots, providing the insights and analysis you need to understand that data. Our analysts evaluate key industry trends, opportunities for growth, consumer attitudes and habits, competitive positioning, and more. We help you make informed decisions with confidence. Freedonia Industry Research develops the benchmark research you need to understand the outlook for your business, your place in it, and the best opportunities for growth. We cover the bulk of the economy and therefore understand each industry in context. We analyze where trends are heading without getting swept away by the hype. The Freedonia Focus Report collection offers concise overviews, including market size, product segmentation, market segmentation, product forecasts, industry composition, market leaders, and business trends. If you want to get smart fast, start here. Freedonia Custom Research provides custom research analysis associated with voice of the customer reports, mergers and acquisitions, product launch/development, geographic expansion, entry into new markets, business planning, and investment, and funding decisions. Contact this team to go beyond our core reports and dig into your own questions. The Freedonia Group also includes sister research publishing groups Packaged Facts and Simba Information. Individual reports may be purchased via Freedonia’s website. Membership options are also available for access to full categories of research or the complete collection on our Knowledge Center Platform, where you can search, clip report elements to share, download tables or graphics, create custom reports, get translations, ask the analyst, and more.