Freshman Services

ABOUT Our company offers a broad spectrum of research and consulting services designed to increase clients marketing potential by providing expects in understanding both consumer and business behaviour. These services range from basic survey research to specialised analysis, modelling and stretch planning. We also insure that client briefings and project objective are properly understood. Project implementation and Data is intelligently analysed by our specialist. CAPABILITIES Quality management We customise our teams and mythologies We are committed to take you from Question to Answer We offer services to all public-sector and private-sector SOE NGO’s WHAT MAKES FRESHMEN SERVICES UNIQUE Employee satisfaction and loyalty Evaluating channels to market Customer and perception METHODS QUANTITATIVE Consumer and business to business CAPI/PAPI/CATI/CAWI (Online, email) CAPI - Computer Aided Personal Interviews CAWI – Computer Aided Web Interviews (URL) CATI – Computer Aided Personal Interviews PAPI – Pen & Paper Personal Interviews Online using panels Desk Research Observation Transcribing Note Taking Recruitment Social media analysis – we track & analyse the volumes of unstructured online data that inundates business on a daily basis, providing actionable insights. Interactive Voice Recoding QUALITATIVE Focus group discussions Online viewing facilities using online platform Online focus groups/idi’s/B2B interviews Traditional 2 hour, full analysis and report In depth interviews Mystery Shopping Immersions Online communities – social networking for market research. Hyper connectivity, higher quality& more QUALITY CONTROL Recruitment of suitably qualified interviewers>Interviewer training>Field Briefing>Field - Scheduling>Customised user friendly tools. Ongoing quality control Spot checks during the fieldwork period Consistent sample quota checks 25% back checks on all interviewer returns 20% of records that are check