Freshmax is a multinational fresh produce marketer that delivers a variety of key sales and distribution functions across a number of regional platforms in Australia, New Zealand and North America. Freshmax employs over 300 people across 14 regional locations.
Our History
Freshmax was established in New Zealand in 1995 and privatised in 1997 through a management buyout which brought ENZA subsidiaries Freshmax and Frucor Produce together.
In 2006, Wolseley Private Equity partnered with Freshmax to reposition the company in Australia and to develop a leading Australasian fresh produce platform. Over the following years the business significantly improved its competitive position by acquiring and integrating John Holman & Co, Panda Ranch, Oztaste, Grewal, De Luca Banana Marketing (DBM) (Australia) and Opey (New Zealand) to drive future growth.
Maui Capital purchased Wolseley's majority shareholding in the Group in late 2011, as the Group embarks to expand growing interests in Australasian regional expansion, intellectual property, and supply-side development in key categories.
2014 has seen Freshmax become a major shareholder in Valleyfresh and Valleyfresh USA, solidifying their US operations. It has marked the rebranding of Holman Fresh to Freshmax in Australia, bringing the business closer together and ensuring a bright and collaborative future. Freshmax Farms purchased Murrawee Farms, Snow Hill (AUS) to further establish our role in the Australian stonefruit industry as a grower-marketer on a wider scale.
Regional Websites
www.freshmax.com.au
www.freshmax.co.nz
Company Details
- Employees
- 147
- Founded
- -
- Address
- Derrimut, Vic
- Phone
- +61 7 3392 7596
- ma****@****.com.au
- Industry
- Food And Beverage Manufacturing
- NAICS
-
Food ManufacturingGrain and Oilseed MillingOther Food ManufacturingFlour Milling and Malt ManufacturingStarch and Vegetable Fats and Oils ManufacturingBreakfast Cereal ManufacturingSnack Food ManufacturingCoffee and Tea ManufacturingFlavoring Syrup and Concentrate ManufacturingSeasoning and Dressing ManufacturingAll Other Food ManufacturingFlour MillingRice MillingMalt ManufacturingWet Corn MillingSoybean and Other Oilseed ProcessingFats and Oils Refining and BlendingRoasted Nuts and Peanut Butter ManufacturingOther Snack Food ManufacturingMayonnaise, Dressing, and Other Prepared Sauce ManufacturingSpice and Extract ManufacturingPerishable Prepared Food ManufacturingAll Other Miscellaneous Food Manufacturing
- Website
- freshmax.co
- Keywords
- Fresh Produce, Fruit, Marketing, Wholesale, National retail, Citrus, Apple, Pear, Stonefruit, Berryfruit, Kiwifruit, Avocado, Mango.
- HQ
- Derrimut, VIC
Freshmax Questions
Freshmax's helpline number is +61 7 3392 7596
Freshmax's website is freshmax.co
Freshmax's LinkedIn profile is https://au.linkedin.com/company/freshmax
Freshmax has
147 employees.
View email and phone details for 147
employees at Freshmax.
Freshmax's industry is
Food and Beverage Manufacturing
Freshmax's top competitors are
Pepitos Snacks,
Kalfresh Vegetables,
Fresh Produce Group,
Roc Partners,
Kiwi Crunch,
Valleyfresh Global,
Mitolo Family Farms,
Costa,
Premier Fresh Australia,
Perfection Fresh Australia.
Freshmax's support email address is marketing@freshmax.com.au
Freshmax's categories are Food and Beverage Manufacturing
Freshmax's founding year is 1995
