Friday & Theo

FAT is an India-based creative agency that helps FMCG clients win with shoppers. We work on solutions across modern trade, general trade and e-commerce. We have worked with clients such as Kellogg's, Godrej Consumer and Perfetti. FAT has been founded by Rahul Saigal (ex-President, Ogilvy - activation business). Rahul set up Ogilvy's shopper marketing practice in India in 2008. Over the last 13 years, he has delivered large shopper solutions to clients such as Mondelez, Hindustan Unilever, Coca-Cola, Britannia, GSK, Perfetti, Kellogg's, Godrej Consumer and several others.