Friderichs Advisory Partners

At the centre, Friderichs Advisory Partners (FAP) is a strategy firm, giving advice when the stakes are highest. Daniel Friderichs, Dr Yossi Koffler and Bernhard Knetsch joined forces to create the Emotional Sentiment Thermometer (EST), a groundbreaking tool designed to uncover the emotional drivers that influence public opinion. FAP has extensive experience on both commercial and political briefs across different geographical regions and played an integral role on projects that covered regions including Europe, Africa, Middle East and South America. FAP worked on the development of international communications campaigns. We worked for a wide variety of clients from high-net-worth individuals to political parties and international corporations.