From Earth, LLC

Ayurvedic Extracts in Functional Water Beverages - Healthy Hydration! Company and Personal Details: Ayurveda is an Ancient Indian lifestyle, which focuses on holistic health practices. My goal is to integrate ayurvedic herbal extracts into the fast paced lifestyle of today's generation. I am a physician scientist and an internal medicine doctor based out of Kansas City, MO. I am developing functional water beverages that have ayurvedic herbal extracts. I am able to achieve this by leveraging the following skills: 1. I am a physician scientist with >100 peer reviewed research paper publications. 2. Growing up in India, I practiced herbal medicine (ayurvedic medicine) and have a detailed expertise in understanding the benefits from a wide spectrum of ayurvedic herbs and their herbal extracts. 3. Currently, working as an internal medicine MD in the US, I am able to realize the research - proven health benefits of these products, and their role in maintaining a healthy lifestyle, relevant to today’s fast paced lifestyle. Product value propositions and selling propositions: This is a ready to drink beverage - functional water beverage with research proven doses of ayurvedic herbal supplement extracts (active ingredients). Most of the similar beverages currently in the market have minimal doses of herbal supplements (not extracts of active ingredients) that may not be effective, and most of these are in the form of fruit juices and kombucha, but none in the form of simple water based beverage. Currently all the research proven doses of ayurvedic herbal supplement extracts are being sold in the market as capsules / powder, and none as ready to drink beverages. This product is aimed to get the best of both worlds: 1. Getting the research proven doses of herbal supplement extracts 2. In a ready to drink format. This ready to drink beverage will integrate ayurvedic herbal supplement intake with a routine lifestyle habit i.e drinking water. Dr. Harsha Moole, MD, MBBS