Front Agency

Front Agency was founded by the two friends Daniel Backlund and Fredrik Rinaldo. Fredrik built Merchsweden into one of TikTok’s leading brands in its category, generating over SEK 40 million in annual sales and attracting more than 500,000 followers on the platform. His deep understanding of algorithms and trends has made him one of Sweden’s most effective creative strategists. Daniel comes from a background in PR and advertising, having led successful campaigns for both Swedish and international brands. Front specializes in TikTok - we develop strategies, viral content ideas, and high-quality productions that maximize reach and conversions. We create content tailored to TikTok’s algorithms and user behavior, collaborate with creators, and build strong communities around your brand.