Frontline Marketing

Frontline Marketing • Our agency Frontline Marketing provides customised trade marketing services that allow to achieve maximum results in promoting products with minimal expenses. • Frontline merchandisers work on long-term projects in more than 300 stores of the largest retail chains. Our mission • Lowering client expenses for non-core merchandising activities including hiring, training, monitoring, and cost of personnel. • Increasing customer turnover through professional organisation of retail outlets, active recommendations to consumers, stimulating consumer loyalty for products and services of our clients, and applying other modern instruments for promoting products. • Ensuring the highest possible satisfaction with services in the manufacturer-seller-buyer chain. • Generating an additional value for client products through merchandising Our key competences • Merchandising • Outsourcing of merchandising • Outstaffing of merchandisers and sales representatives Resources • Our branches are located in Moscow, Saint-Petersburg and Rostov-on-Don • The agency consists of merchandisers, consultants, promoters, supervisors and client relations managers with the overall count of over 150 people in 32 cities of the Russian Federation. • There are relatively few professional merchandising agencies that provide a broad coverage of retail outlets within the Russian Federation. Other services • Auditing other agencies' merchandising services for matching progress with target goals, assessing fulfilment of contract commitments; performing budget analysis • Conducting censuses of retail outlets • Organising and conducting promotional offers • Design services (preparation of materials for printing) • Effective filling of orders for printed products by targeted selection of manufacturers based on their specific production capabilities • Development and production of POSMs for stores