Fruition: How Great Ideas Come to Life

"Fruition: How Great Ideas Come to Life" is the first book to uncover just what it takes to turn your great idea into a great thing. Unlike other books and frameworks which only present lists of techniques to try when selling your idea, "Fruition" gets to the bottom of what differentiaties successful great ideas—those that become a reality—from all those that did not. This end-to-end empirical analysis creates a simple, powerful framework that will dramatically improve the odds of bringing any great idea to fruition. - Discover how almost anyone can have good—even great—ideas by tapping into our Three Senses Model™ for ideation. - Learn why most great ideas fail. - Uncover the Six Efforts™ that all successful ideators take on, and understand why each is critical to your success. - For each of the six efforts you need to have to bring your idea to life, we share dozens of techniques and strategies. - Use the included idea workbook to refine your own great idea and chart its path to fruition. Whatever your involvement in ideas and innovation—passionate “idea person”, leader of an Insights organization, a line worker who sees a better way, a Chief Innovation Officer, a member of a community group, or a diverse employee looking to be heard—this book is for you. ------ Our upcoming book deals with some very universal themes of ideation, insights and innovation—topics that are particularly well-suited to engaging workshops and seminars. The content and proprietary frameworks featured in book have been adapted in to a series of seminars and workshops tailored to specific audiences and available in sessions from 1 hour to 2 full days: Innovation & Product Development Organizations, Brand/Product/Software Managers, Senior Executives of Idea-Based Organizations, Human Resources, Insights Organizations, Creatives & Makers, Start-Ups, Community Organizations. ------- The authors are also available for consulting engagements related to our expertise.