FUGA

uga is the Italian word for “escape”; in cycling terms, it refers to the breakaway of a single man or a group of riders, detaching themselves from the front of the peloton 192 are the kilometres of the legendary breakaway of Fausto Coppi, “l’Airone” (the Heron), during the “Giro d’Italia” stage Cuneo-Pinerolo, in june 10th, 1949 FUGA, nomen omen, means to escape from outdated and vacuous fashion logic to address a new, responsible and aware user who decided to embrace a different and more sustainable lifestyle