FUTURE CHOICE : Your Life, Your Choice

Ambience water started their Franchise concept with their own brand Future Choice in April 2012 and looks forward to install 100 plants of its own brand till Dec 2014. Ambience water has planned to reach upto 500 franchise throughout the country and expecting to reach the turnover of Rs.2000crore till year end of 2016. India has 16 percent of the world's population, 2.5 percent of the land mass and 4 percent of the world's water resources. These limited water resources are depleting rapidly while the demands on them are increasing. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. India is one of the biggest and most attractive water markets in the world. The boom time for Indian bottled water industry is to continue- more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation's water resources. Corporate control over water and water distribution in India is growing rapidly: the packaged water business is worth $250 million, and it's growing at a huge 40-50% annually. Around 15000 bottling plants and numerous local brands of packaged water across the country are battling over the market, overdrawing groundwater, and robbing local communities of their water resources and livelihoods. Because of this reason most multinational (MNC) companies view India as the next big market with a lot of potential and growth possibility.