We build & grow brands
Consumer Retail Corporate
MEA.
Reach out today for your next level of growth.
FWD Consultancy is the brain child of Dahlia Zayed - a 20+ yrs brand and retail strategist . A career spanning across multiple geographies in developing marketing . Managed brands like Cadbury Dairy Milk , Trident, Orange, Blu .
Today FWD supports investors with commercial entry strategies - new categories or new markets but also struggling brands to revert them back to profitability.
In addition coaching and establishing center of excellence for brand, retail consumer /shopper insights .
Lastly public speaking on hot topics Innovation, trends, Private label , next generation retailing to name a few.
FWD services cover-
Business strategy: -New markets & categories strategies, quantification of opportunities.- Where to play & How to Win
Brand Strategy:- Brand Architecture, Equity footprint & Competitiveness, Portfolio optimization
Innovation:- localizing global trends, Early stage R&D prototyping, Ideation, qualification to launch and pre-launch assessments
Communication & Media:-Big brand coms idea via co-creating with consumers, content strategies, Media analytics & ROI
Shopper & Retail Insights:- Retailer strategies, Manufacturer shopper and channel research and analytics, winning in MT tactics
Contacts;
d.zayed@fwdegypt.com
Mobile +2 01223140269
#strategy #middleeast #africa #growth #dahliazayed
Company Details
- Employees
- 2
- Founded
- 2015
- Address
- Cairo , Eg
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Keywords
- Consumer research, Brand strategy, ecommerce, Shopper and channel strategy, Communication, Coaching, Retail strategy.
- HQ
- Cairo
Fwd Consultancy Questions
Fwd Consultancy's website is https://www.facebook.com/FWD-Consultancy-986587588096707/
Fwd Consultancy's LinkedIn profile is https://eg.linkedin.com/company/fwd-consultancy
Fwd Consultancy has
2 employees.
View email and phone details for 2
employees at Fwd Consultancy.
Fwd Consultancy's industry is
Business Consulting and Services
Fwd Consultancy's top competitors are
Pladis Global,
Egypt Foods Group,
Brightly Labs®,
Al Ain Farms,
Juhayna Food Industries,
Mondelēz International,
Iffco Group,
Insights,
Uganic Middle East,
Foodiena Co..
Fwd Consultancy's categories are Business Consulting and Services
Fwd Consultancy's founding year is 2015
