Fypr

Fypr is a trend intelligence platform built for modern retail. We track viral TikTok trends, predict what’s next for Gen Z, and turn social signals into ready-to-launch campaign ideas. From dupe alerts to missed sales opportunities, Fypr helps brands and retailers stay one step ahead—by understanding what drives Gen Z attention, desire, and demand. Our vision To close the gap between what’s trending and what’s on the shelf. Gen Z moves fast—and so should retail. At Fypr, we believe trend data shouldn’t sit in decks. It should drive decisions. That’s why we built a platform that’s live, visual, and made for action. Built for Action. Backed by Gen Z. Track what’s trending and selling on TikTok in real time. Get direct Gen Z insights to understand what’s coming and why it matters. Access ready-to-use ideas with product picks, creative hooks and campaign ideas in one place.