General Admission Entertainment

An Independent Music Business since 2007, General Admission Entertainment (GAE) is now a booking agency in addition to venue owner, festival promoter, talent booker, licensee, site management service and artist management. General Admission Entertainment was founded in 2007 by Gareth Lewis and Aaron Sandow (aka the ‘G’ and ‘A’ in GA Entertainment) as a vehicle to represent the interests of touring festivals in South Australia. Having been licensee or South Australian rep for many of the biggest touring festivals in Australia (Soundwave, Groovin The Moo, FOMO etc) GAE begun producing its own festivals in 2015. GAE has owned and operated numerous licensed venues in that time and is the current custodian and booker for 500 capacity UniBar ADL and 2,000 capacity Cloisters. GAE festival properties include Beer & BBQ Festival which has produced iterations in Sydney and regionally in Mt Gambier. GAE principal, Aaron Sandow, operates A-so Event Services which includes site management, stakeholder management, crewing and hospitality management for events and tours. In recent years A-so Event Services has been engaged by touring promoters for the likes of Taylor Swift, Ed Sheeran and AFL Gather Round. GAE acts as booker for external events, venues and festivals as contracted and is open for business.