GA4BigQuery

The GA4BigQuery.com platform was originally founded and operated by Johan van de Werken, consisting of a portal that contains different types of knowledge sharing articles in a structured, browseable format, primarily revolving around the analysis of the native GA4 export data in BigQuery. The portal includes a newsletter as well, whereby certain articles are also sent to subscribers. Some articles are available for free, while the more detailed walkthroughs require a premium subscription. After a few month's of downtime, Balazs Vajna and Johan van de Werken joined forces to revive the platform and continue to publish new valuable content. GA4BigQuery.com aims to become a single stop shop for information and learning about the GA4 data structure, but will also cover other related digital marketing and data engineering subjects: - Google Ads (and other advertising e.g. Facebook) data - Search Console data - other data sources (Merchant Center, Google Play etc) - integrating data from multiple platforms and creating reports on combined data - BigQuery cost management - SQL functions - Dataform and data engineering Sign up to the newsletter to receive updates and new articles!