GAËLLE PARIS

Gaëlle Paris was born as a street glam brand in 2010 with the brand name Gaëlle Bonheur, later evolved into the current Gaëlle Paris, the most contemporary fashion expression of the research and know-how of Dream Project. Dream Project is a leading company in the production and distribution of casual and street brands targeted to young people and founded by Alessandro and Fabio Bosso. In the Dream Project brand portfolio, in addition to Gaëlle Paris, there are also Comme des Fuckdown, Hinnominate and more. Gaëlle Paris is a gritty and cosmopolitan, trendy and "fresh" brand born and consolidated by a sporty matrix, nowadays more and more casual-chic and feminine. The brand is continually evolving and it is inspired from the most innovative contemporary trends that it conveys in a street-style rock full of glamour. Sweatshirts, t-shirts and dresses branded Gaëlle are really cult articles around which the brand has succeeded in creating a total-look collection including jeans, shoes and a collection of accessories that is already a cult. The Gaëlle Woman is young, self-confident and cosmopolitan. She likes both classical and special fabrics, but enriched by “very Gaëlle ” and personal details. Whether at a meeting in New York, at a cocktail party in Milan or dipped in the city nightlife, she always has an appropriate look making her really cosmopolitan. From the very beginning Gaëlle has chosen an “all digital” marketing strategy that has given to it the role of cool brand, reference for the younger target even thanks to the cooperation with influencers and bloggers who have worn it with credibility and emotional harmony. Gaëlle Paris is distributed through a wholesale network including 400 multibrand shops in Italy and it is able to directly arrive to the public thanks to its online store. The brand is booming abroad on the most important European markets. 2020 is the year of the Retail Gaëlle birth, with three opening of single-brand stores in Italy.