Ganas Auto

Tricolor California Auto Group is now GANAS AUTO GROUP. As a result of the successful completion of a management-led buyout of Tricolor California Auto Group from Serent Capital in June, the Company will be re-branded as GANAS AUTO GROUP. Inspired by an aspiration to create the most powerful retail auto brand serving the Hispanic market, GANAS is focused on executing a vision which in many respects can be described as Tricolor v2.0. Respecting its roots, GANAS will continue the commitment to deliver the highest quality product possible while applying a continuous improvement approach. Moreover, GANAS intends to enhance and evolve its model to attain new standards for the customer experience---a broader product offering, more creative financing solutions, and an innovative customer-centric rewards program. GANAS AUTO GROUP currently operates 5 dealerships in the greater Los Angeles area. The term "GANAS" originates from the Spanish verb "ganar" which means literally "to win". Additionally, "con ganas" means "with enthusiasm, with effort, with heart". Clearly, the magnitude of the opportunity for this brand in California will compel the Company to embody its new name as it pursues this vision. GANAS AUTO... ¡HAGAMOS CAMINO!