GDA Insights offers qualitative research, insights activation and consulting insights services to support both the client and supplier sides of the market research industry.
Gala Amoroso (the founder) has helped companies understand the needs of their consumers and customers for over 20 years. Working at consumer packaged goods companies such as Kraft Foods, McCormick, DelMonte Foods and Clorox, Gala was trained in the classical methods of market research. She has led hundreds of projects to support new product development, advertising, brand loyalty and shopper marketing on categories such as pet nutrition, seafood, canned goods, spices, cleaning products, lunch snacks and soup.
QUALITATIVE RESEARCH
GDA Insights offers a wide range of qualitative research services to guide business initiatives such as new product development, loyalty programs, in-store customer experience, advertising development, competitive intelligence, etc. We handle all aspects of a qualitative project – identifying the facility, developing the screener, managing the recruit, developing the discussion guide, moderating, and producing the final report. At GDA Insights, we do it all, and pride ourselves on the depth of our toolbox – both online and in-person focus groups, mini groups, triads, dyads, IDIs, in-home interviews, shop-alongs, affinity groups, bulletin boards, etc.
INSIGHT ACTIVATION
- Organizing a workshop with your teams to review existing insights
- Developing various communication tools such as lookbooks, video clips
- Planning full consumer insights events
CONSULTING SERVICES - Examples:
- Interim Manager of an Insights Team while a CPG client searched to fill an open position.
- Team support on strategic projects for large retailer insights group including attending qualitative research projects in person and developing deliverables.
- Thought-leadership support for a mid-sized research company to develop their qualitative business
Company Details
- Founded
- -
- Address
- Sewickley, Pennsylvania 15143, Us
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- gdainsights.com
- Keywords
- Consumer Packaged Goods, Retail, Customer Experience, Shopper Insights, customer loyalty, New Product Development, Loyalty Programs, Consumer Insights, Brand Equity, Shopper Marketing, Advertising.
- HQ
- Sewickley, Pennsylvania
Gda Insights Llc Questions
Gda Insights Llc's website is gdainsights.com
Gda Insights Llc's LinkedIn profile is https://www.linkedin.com/company/gda-insights-llc
Gda Insights Llc's industry is
Market Research
Gda Insights Llc's top competitors are
Foodops Llc,
Bauman Research & Consulting, Llc,
Precision Insights,
Omni Pet | B Corp™,
Sonac (By Darling Ingredients),
Darling Ingredients, Inc.,
Omnipet Nutrition Inc,
Polyfuze® - Labeling Solutions,
Drink Envy Official,
Schmidt Market Research.
Gda Insights Llc's categories are Market Research
Gda Insights Llc's founding year is 2015
