Riddara

Riddara is a mid-to-high-end intelligent EV brand under Geely Auto Group, with a focus on outdoor ecology and the pickup segment. As part of Geely Auto Group, Riddara shares resources and collaborates deeply within the group. As the No.1 EV pickup brand in China, Riddara has held the top spot in market share for two consecutive years, earning the title of sales champion in the category. Built on Geely Holding Group's Sustainable Experience Architecture (SEA), Riddara developed the innovative M.A.P Platform, China's first native 100% electric pickup truck platform, validated over one million kilometers. In November 2022, Riddara launched the country's first native 100% electric pickup truck, transforming traditional fuel-powered pickup usage scenarios. With a global perspective, Riddara continues to design products that focus on creating an exceptional outdoor intelligent experience.