GEIIST

CMOs in B2B businesses face an urgent and omnipresent responsibility: to support the sales function with crystal clear and consistent messaging, positioning and branding. As old as business itself exists the tension and codependence between the marketing and sales functions... yet so many businesses fail at effectively harnessing the synergies between the two teams. Sales blames marketing for confusing, lackluster, outdated collateral, and marketing claims that sales people never use the collateral it produces anyway - so what's the point?? Everyone's pointing fingers, yet the responsibility on the B2B CMO remains: to arm the company's salesforce with hard-hitting, effective sales collateral to use in the trenches while also providing lofty and empowering air support with wide-reaching, brand-enriching marketing campaigns - all designed to make sales happen effortlessly. Those pesky salespeople - always wanting easy wins! We take this work off your plate. We work directly with your team AND sales leadership to co-create consistent and effective branding, marketing, messaging, and positioning to produce persuasive and powerful sales collateral. Everyone is on the same page and marketing is recognized as a revenue-generating function of the business (not a cost center) because we're tracking bottom-line results to our marketing efforts.