Geistzeit

Geistzeit offers Growth Hacking and data services to marketing departments in the DACH region. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: • Conceptualization of test design to optimize customer journeys • Implementation of experiments in your marketing automation tool • Statistical analysis of results and optimizations • Training of teams in the growth hacking methodology Geistzeit is your partner when it comes to data for marketing. Geistzeit helps our clients to optimally understand, access and use their data for their marketing. 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: • Descriptive Analytics - What happened? • Statistical Analysis - What can we learn from the data? • Clustering - Which customers are similar and what is the similarity? • Data Visualizations - Executive Reportings, Real-Time Dashboards, Custom web applications • Optimization Recommendations for: • Owned Channels: Email, in-app, website, sms • Customer Lifecycle Marketing: Lead Nurturing, Onboarding, Retention, Cross- & Upselling, Winback • Performance Marketing: Linekdin, Facebook, Instagram, X, Youtube, Google Ads • Social Media Marketing: Organic Channel Growth 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: • Datamodel optimization for the use in marketing • Conceptualization of test designs to optimize customer journeys • Build data synchronisations between data bases and the data warehouse • Connect your data to your CRM and Marketing Automation Tool • Development of ETL-processes to transform data and load data • Development of custom Microservices to calculate new metrics (e.g. CLV, Lead Scoring, Engagement Scoring, Churn Prediciton Scoring and many more)