General Bicycle Accessories (GENACS)

About General Accessories (GENACS) General Accessories (GENACS) proudly stands as Australia's ultimate destination for premium yet affordable bicycle parts and accessories, offering unrivaled value every day. Our extensive range of products is readily available for supply to Independent Bike Shops (IBDs) across major cities like Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Darwin, Hobart, and all points in between. With our efficient Australia-wide delivery services, you can conveniently shop online at our store genacs.com.au and have your orders delivered directly to your retail store. The legacy of General Accessories dates back to 1929 when it first emerged in the Australian Bicycle Industry under the visionary leadership of Bruce Small, the owner of Malvern Star. Originally established and floated as General Accessories Pty Ltd with a capital of £6,500, it served as the wholesaling arm of Bruce Small's business empire. Notably, General Accessories also acquired the Hutchison Tyre Agency during this period. In February 1958, Bruce Small retired from General Accessories, marking a transition as Electronic Industries took over the reins of the company. Subsequently, in 1980, General Accessories was acquired by TI Industries, the prestigious owner of the renowned UK bicycle brand, Raleigh, leading to the retirement of the General Accessories name. GENACS specializes in selling top-quality bike accessories exclusively to IBDs. We directly source all our products from leading manufacturers worldwide, ensuring exceptional deals for all our customers across Australia. Rest assured, all bicycle parts and accessories purchased from us are covered by the required statutory warranty under Australian Consumer Law, giving you complete confidence in your purchase. Experience the difference with GENACS – where quality, value, and service meet. Our mission is clear: to create happy and profitable IBDs by providing Australia's best value bike parts and accessories.