General Pants Co.

We believe in a world with no boundaries, where you can explore your style and what you’re capable of. LED BY NONE is what we’re all about. Never defined, never boxed in, where individuality reigns and unites us. Since 1972, we empower individuals to re-think it all. Delving into style, music and art, our team of culturally connected buyers and creatives drive the latest trends and conversations. We exist to inspire our community, mix things up and bring together different genres, styles and ideas. By joining our team, you’re not an employee. You’re a defining part of our brand. Anchored in denim, we’re home to the world’s top denim brands including ksubi, Neuw, Levi’s, Abrand, Rolla’s, Insight and more. To us, denim is more than a fabric. It’s a statement about who we are. Limited by nothing, inspired by everything. Now in 62 stores across Australia and New Zealand, we’re growing rapidly with no plans to settle.