General Experiments

General Experiments is a hatchery for creative start-ups based in Sydney, Australia. Our portfolio of projects – or experiments, as we call them – are incredibly diverse, but they have one thing in common: we believe they contribute in a positive way to society. The central tenant of our work is empowering artists and creatives while staying true to ethical values. In curating our experiments, we prioritise those that drive positive social impact and expand community, innovation, diversity and sustainability. General Experiments provides a space for talented individuals to showcase their work, connecting them with like-minded creators. We offer comprehensive support services, including funding, resource access and mentorship. We assist by collaborating, exploring, planning, trialling and measuring the success of new projects. If they make it through, they graduate to our sister company, General Adventures. This is where projects take flight.