Generation Typo

Generation Typo is a clothing brand focused on creating dialog between generations, and recognizing those who are willing to share those conversations. We will be fearlessly challenging the difference of opinions and values between different generations. Providing apparel and items that spark these conversations, and building a community that allows everyone to have a voice. Established as an apparel brand and symbol to showcase the acceptance of generational differences. From the Baby Boomer Generation to our newest Gen Z’s, the previous generation often believes that the next is doing “it” wrong. Our Branding includes a red underline that we have all been conditioned to associate this line with an error or “typo”. We utilize this throughout our brand to highlight those projected typos or opinions.